I really need to give credit to the Reddit team for getting all these deals done, and striking while the iron is hot. While I don't like it, I think it is a good business move. With how important data is, I can see companies and websites protecting theirs even more, and striking similar deals in the future.
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They have something valuable and they know it. Became a true business as they moved closer to the IPO.
Cant fault what they did the last year.