This is great news. It feels like Leo is following Twitter's moves and is trying to spread their use cases. From just a short form content posting, they have been adding more and more offerings. I think this is really big though, since it enables easy access to and from Hive.
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Well I think it is the model of technology. There are many that are spreading their wings into many different areas. Amazon owns one of the most recognized movie studios (MGM). We see a great deal of this concept being employed.