You're talking about the social part and you aren't having in count the amount of other services that Hive provides, you don't need to post or curate to play SL do you?, you don't need to post to use blocktrades or Dlease and many others.
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Yes, there are other services on the Hive blockchain. And probably more will come. But the social part looks like a big failure so far. Some people say that the HF25 will increase the real human interaction on the Hive blockchain. Let us hope that they are right.
What are you comparing the social aspect to?
What barometer are you using?
What is Hive's retention rate compared to other blockchain social media platforms? What is it compared to even the likes of Medium?
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Nowadays the average number of comments per post is 2-3, and most of those comments are bot comments.
I currently do not have any long term experience with any other blockchain based social media platforms. Except the Steem blockchain, which from the Hive blockchain has been forked.
I do not know.