It is not a black-or-white situation with posts on HIVE... For some people, one thing is low effort, for others, something else...
I like to show through the personal example... I came to HIVE because I saw the video from one "HIVE whale-hated" guy on YT... Maybe he did a crappy job, but he onboarded some more valuable people on the chain (not just me)... It brought indirect value to the chain, which also counts!
You can say that "bad marketing" doesn't exist, which is true in these examples...