Agree on the power of word of mouth but we are in a highly competitive space, history is full of examples of things that were good but didn't "made it" because lack of exposure. We are competing against really loud and noisy blockchain/projects, we need to be there as well. At least thats my opinion :-)
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That is what brings us to the question whether we are alive on the day, on the particular moment or not. Regardless of what outcome do we get, we must do our part..play our part with utmost sincerity...one day law of average will pay us that dividend and we will become mainstream.