One of the original ideas behind Hive was to redistribute some of the revenue generated from social media content away from Facebook and back to a wider array of independent investors and, to an extent, the content creators themselves.
The rational being that on social media as usual, such as Facebook, people put up content for free and then the centralised authority extracts the value of that content by crunching people's personal data and selling that to advertising companies, who then advertise at said content creators.
In this (let's call it) 'social media revenue generation 1.0 model' the value of content is a function of how much advertisers can make from well-positioned ads which encourage click-throughs, sales and profits.
A site like Facbeook has value merely by being an interactive platform on which people engage with each other - the longer they spend online posting and commenting the more exposure they will have to advertising.
Most of the content on Facebook itself has zero value, and most people posting that content would recognise this - people post their life updates for their own satisfaction and to keep people updated, they don't think of that content as having any financial value.
And in truth, the individual data in itself doesn't have value until it's combined with billions of other pieces of data, crunched through an algorithm and becomes big data, which can then be sold, and in the 1.0 model used against the content creators.
(NB as a quick aside which isn't the main point of this post, of course some people have come to think of their content as having actual value in itself, such as instagram models who gain endorsements, but that's a topic for later, here I'm really just focussing on 'day to day life update and link sharing' type content - Facebook's mainstay if you like.)
It's completely bizarre if you think about it - more than a Billion people posting away, with no thought of their content having any value - and disempowering themselves in the process - in fact you could even say they are PAYING Facebook to advertise at them with their time spent posting and then paying again when they buy the shit they don't need as a result of being subjected to hours worth of advertising online.
So take your pick as to the value of MOST of the content on Facebook (both subjectively for sane people and thus objectively). The value is either
- $0
- Or < $0 (because posting is costing you time and money following your buying shit you don't need after watching the ads used against you derived from your data input).
Hive combats this exploitation through extraction
One of the original purposes of Hive (among other things) was to combat this extraction of revenue from content creators and their viewers.
It does this in at least two fundamental ways:
- Firstly there is no centralised company requesting that you input your personal data, you can be entirely anonymous or give false information (in your profile). (To be honest I could stop here, this alone is sufficient to render Hive data crunching for profit too risky for most companies).
- Secondly all the data that people choose to post is publicly available on the chain, meaning anyone with the coding skills can access it (of course that doesn't mean the code someone writes to crunch the data won't itself have value, but the DATA itself is available for free to anyone).
- Third (and this is important) anyone can fork the chain and create a new one, or less drastically a niche community with their own front end.
What all of these together mean is that there is the potential on Hive to have advertising free social media where we just post and engage as we see fit, without any behind the scenes manipulation of our personal data being sold to advertisers whose adverts then disempower us.
NB Number three above is crucial because it's possible (as happened when Hive was (shudders) Steem that the most invested stakeholders collude to sell advertising on the platform, or that one front-end owner sells advertising - granted this won't be the same intensely targeted advertising you get with Facebook (because of gaps in personal data) but even if this happened, there's a facility to fork or 'community' the ads out and for people to migrate if they so choose.
(Ironically the opposite has happened with @leofiance for example - they have ads, but that's with the blessing of the community due to the ads contributing to a buy back and burn of LEO tokens.)
Even if your content receives 0 rewards, you're still winning on Hive compared to on Facebook
This is because by posting on Hive you are avoiding having your personal data extracted by a centralised authority.
AND the chances are that IF a communnity owner does decide to allow advertising on their front end, these ads won't be as intrusive as they would on Facebook precisely BECAUSE they lack your details.
And with some communities, if you've invested, the ads could even benefit your investment.
Final thoughts - the point here is NOT to get hung up on the value of posts.....
A of content on Hive, like content on Facebook, has ZERO value - which is ESPECIALLY the case if that content doesn't allow for data extraction.
But at least if you post here and you're not earning, you're not being disempowered by having your data used against you, so the value of your content on Hive is worth either:
- $0 or
- ...> $0 (if you get net positive upvotes)
Of course the later will only be true if people with Vested Hive choose to upvote you, but even if they don't you should be happy with nothing.
In fact if Hive grows and becomes successful - a combination of Facebook, Twitter and Wordpress, MOST posts should have zero value, because that it is the true value of most social media content.
NB - REMINDER BEFROE YOU RAGE COMMENT - I'm ONLY talking about 'day to day personal life update' type content here - NOT content produced as part of a business endeavour, that's a different ball-game!
Posted Using LeoFinance Beta
Facebook? what is facebook?
We will come to the point user experience on hive will be the same or better as on web2.
This will be the inflection point everything changes at a speed we can't imagine today. The most important is, all tools are ready to this point.
Think about onboard full sites with softwallets. Forums to Hive, Reddit to hive. Twitter to hive.
Hive is the future and rewards in Hive are IMO some things of mining period we have. Smts will fix opinion flagging, spam and so on IMO
I think user experience can be improved greatly all on the front ends, it's in progress, and we've got a DAO to fund further development.
By SMTs do you mean second layer tokens like LEO - @blocktrades doesn't seem to be any rush to launch into actual SMTs any time soon, in the last core DEV meeting he said he'd looked at the code and it needed several months work. The Steem team were no where near finishing it.
I mean with it Smart contract sidechain tokens. I think the stuff from steemit team is useless in terms of real Smts.
A lot of people I talk to told me, it was a lot of promise and close to nothing deliver in terms of code that's useable.
My hope is the sidechain Blocktrades plan will be the holy grail :P
I let people decide if my Hive posts have any value. I think these could be the boom times for most of us as if we did get flooded by 'influencers' they might take most of the rewards, if stakeholders decide they deserve them of course.
For now I think there is a lot of rewarding people just for having contributed something, be it financial investment, development or community building. That allows us to increase our stake and exercise some control of rewards.
The biggest diversity from FB is that people can choose how visible their content is. I would not put some info about myself or others on Hive. I don't know how viable that sort of control is on a blockchain. It would need encryption to control access.
There will be low tolerance for ads on Hive as we can use a different front end if they are too obtrusive. On FB they are out of control. It seems half my feed is ads and I have to play whack-a-mole to try and reduce them. That spoils the experience there. I will admit that the odd ad has been useful to me, but it's a very low hit rate.
Yes I agree with everything, my point is all of should be grateful for anything we get in rewards on here! I am, I know you are.
And I'm happy to reward people for what objectively I think has very little value, I like the chaos in it!
For sure there is a long way to go in terms of front end development.
In the relatively short time I've been using Hive, I've come across a few people raging or lamenting that their posts (of the type you describe) don't earn more than a few cents at best
I don't understand it
I've posted heaps and heaps of daily-activity-type content using Actifit and I always thought receiving valuation on those of a few cents through upvotes was a blessing. In truth, their objective value is... nothing.
Is it self-importance? Unrealistic expectation?
Anyway, was a good read. Thanks for sharing. It's a shame that many don't see how they're used and abused by farcebook
And they're still working on their digital currency... 🤢
I know it is crazy.
I think maybe there is a problem with lots of people getting over rewarded and when other see that it makes them a bit sick, I certainly used to feel that way!
Yeah that makes sense. It brings to my mind an expression I heard once, for some reason
Comparing yourself to others is dangerous territory
I think that Hive being a public blockchain, it's free data to be mined by anybody or any company. Obviously, at least we get something out of it. But, we are no longer sheep to be shorn by the farmer. Rather, we are sheep to be shorn by anybody who fancies a go.
True lol. I guess that's the price of freedom. You are also allowed to shear the sheep. As am I, as is anyone else. That's much better than having a centralised, opaque, unaccountable oligarchy of shearers, in my view.
Any one that fancies a go, fair enough!
Well can't say people should/would be content having 0 rewards for their time here for now, but I get your point and agree to a large degree.
Also in addition to privacy, Hive is a less toxic, less showy and more informative platform compared to facebook filled with a lot of useful knowledge. Facebook's main advantage I see now is in terms of reach, but even at that the overall benefits are quite close despite the huge gap in numbers
Oh Facebook has the numbers! For sure!
Hive has quality of users over quantity of users, perhaps?
I've met some great people here on Hive for sure, but I'd still like to see more and more diversity too!
Yeah same, in time...
Great points.
One thing to add: Even if you aren't earning any Hive there is a good change you will get some Hive-Engine tokens.
Posted Using LeoFinance Beta
yes very fair point, being able to side-tokenise is an awesome feature of Hive!
!BEER
View or trade
BEER.Hey @taskmaster4450le, here is a little bit of
BEERfrom @fiberfrau for you. Enjoy it!Learn how to earn FREE BEER each day by staking your
BEER.Because this is such an awesome post, here is a BBH Tip for you.
. Keep up the fantastic work
Hey cheers!
I agree, people are fickle. For some reason they rather post on facebook for 0 rewards then post on HIVE to potentially make something. We live in an odd, strange world.
!BEER
I don't get Facebook.
I mean I use it, but I don't get it.
Complacency and apathy are pretty big factors contributing to this, I'd say
View or trade
BEER.Hey @revisesociology, here is a little bit of
BEERfrom @rentmoney for you. Enjoy it!Did you know that you can use BEER at dCity game to **buy dCity NFT cards** to rule the world.
Congratulations @revisesociology! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :
Your next target is to reach 150000 upvotes.
You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word
STOPTo support your work, I also upvoted your post!
Wonderful perspective and insights here. !BBH
We should be going after all the smart people like Bret Weinstein who are getting censored out of MSM and mainstream social media.
Censored video with creator of mRNA vaccine tech:
https://odysee.com/@BretWeinstein:f/how-to-save-the-world%2C-in-three-easy:0
We can get this type of content to Hive. If we do that there's going to be a positive loop :)