Hard questions are needed to be made. I think they focused to much on whales earning and forgot to made the game more like a game and also forgot about new players. If you compare with big games, spl has low player base and a small number of new players entering.
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indeed I addressed this in an AMA several months ago and they threaten to ban with reply of new player rewards will never be re-instated while they continue to push them up... The AMA should be called a marketing pump session not Ask Me Anything... Their own explorer shows the proof of what you say is 100% true, 500k players and growing to now 200k daily and who knows where it goes from here...