Great post @bitcoinflood
I am not a support of this new branding until i witness the qualities this everything app posses.
The idea of rebranding the name, logo, etc of a app that has gain popularity might just end up leaving it users in a state of confusion.
It was for sure a weird move but depending on how fast he launches the other applications will tell if it was a smart move or not. It's gotta be quick and it's gotta be spaced out marketing wise over the rest of this year.