I'm thinking about this again... why would they tokenize things like prescriptions or jotel stays and things like that? It's sort of what they have going already with reward points, those can be spent within. And there was a time when they had disney dollars, I seem to remember... don't know if that's still a thing, you could only spend that money within disney.
I see the benefits, but will they?
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That is the big question.
Reward points are already a form of tokenization. However, what about those who do other things other than spend money? Bounties as an example. There are many ways a company can get creative. Plus, it is easier for people to move around tokens with wallets.
The big question is whether they want to build something all in house which limits the reach or will they make it larger by being tied to decentralized wallets and ecosystems?
We can presume these corporations, for the time being, will lean towards control.
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Like you it's the big question. Only time will tell!