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You are like a good journalist asking tough questions, and like a tough journalist you understand sometimes for your subject, there are no good answers. They are damned if they do and damned if they don't. So they sometimes choose not to answer, or give an answer which isn't an answer at all, just words which don't actually answer the question. They are opaque, the opposite of transparent, and transparent is now a good thing. I remember when being able to see right through some one was a bad thing, but I have learned it really isn't, unless when you look through them you see badness.
Ha Ha Ha
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Transparency is the death of most of the current online business models, because what they trade in is information collection and collation - once it is transparent, what can they sell?