Yeah but most don't see it as that when they join.
As you said in one of your previous post, that people join hive because they want to earn and when it does not seem to be as they want, they opt out.
Since then, I have been trying to look for better reasons to convince people to join hive instead of using only the reason to earn. So, I don't just tell anybody to join hive but tell only people that I believe they love sharing contents, people like Instrumentalist, poetry writers, photographers and others. I look for those set of people among my friends and neighborhood, then tell them what they need to know (like literally everything about hive) before I give them the hive registration link. With that they can know what they are about entering into before they actually do but It is quite stressful though.
Everyone wants to earn, but like any earnings at all, work of some kind is required, whether it be at a checkout, a coder or a CEO. For a position of employment, the job is provided by the employer and the expected tasks are outlined clearly and designed to offer value, for example to their customers. Hive is different, everyone is "self-employed", meaning the tasks performed are up to the user. This means in order to earn, one has to define the role in a way to offer value to the customers, the other users. People need to think about what they are willing to offer the community and whether they are willing to take the path of an entrepreneur - Hive doesn't have employees.