I've been on here for years now and I've not a clue what you're on about :) People are used to not needing to be experts to make the most out of social platforms. I think Hive et al will limit their appeal until they're dead simples for simpletons like I.
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You were here before me! but.. I know what you mean. You don't need to know all about this stuff to write and earn some HIVE. You are testament to that.