There is one more Hive the beehive where all members remain together and this Hive suits exactly we do in our blockchain.
BTW what the company was afraid in begining...now started to take leaf out of Hive ecosystem...changing to #Hive recently is their first step forward.
Beehive has 7 letters in it. :) What is beehive?
Well....I think things more clearer.😉