But are 'the Facebook lot' one thing? Some of them might like long, detailed posts, but FB is not made for that format. I would hope some will make their way to Hive. I know there are different mindsets, but it's not a binary choice.
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A percentage of them (like me) are other explorers and are looking for venues and clues as to where they are. Others are vandals, thieves, arsonists and spray painters. I get few engagers and barely any likes. The one below is a really good one concerning numbers (but a shit explore!).
On HIVE, I know the readers are NONE of the above things. If it's not instant gratification on FB, few bother.
Why do I bother? Because it exposes HIVE a little to the masses. Occasionally one makes it over and sticks.