I still wonder why Elon bought Twitter and entered into the social media business. Perhaps, it's his vision of building the everything app that he is pursuing. But I think he's really better off focusing on his other successful companies like SpaceX and Tesla.
Meta's Threads is trying to become a better alternative to Twitter given it recent shortcomings but I'm not sure that it will be sustainable for them when the hype falls off. Twitter can definitely use the birth of Threads as an opportunity to reinvent itself as it has a good global brand.