I really don't want to be filthy rich, but I wouldn't mind getting a little dirty :)
I already have a dirty mind so have to see what else there is ;D
I like the idea but have a little trouble wrapping my head around the process, though I occasionally see people that do great things just for the doing of them, and I suspect it goes on a lot more than I know.
It has to be about consuming differently, which means, changing our values in some way or, make changing our values - valuable. It has to be self-driven, the freemarket in some way.
Will it do anything to/for the FB majority? I think that is a basic maybe.
I think they will be forced to change - as FB will change itself as it will be in its best interest to do so.