The other funny thing that will happen is that many of these "old" companies will introduce their own crypto and then, fail to get support as their users realize that they can't make an ROI on it. Most business models con only sustainably support a small percentage of investors in ratio to users.
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Yeah, they'll certainly try, and probably fail. I seem to recall Facebook attempting to launch its own coin and then getting threatened by the government from basically every direction. But even if companies like that do try, and pull it off, it's still centralized and returns won't be anything like DeFi.