Thank you for adding to the post. It is a very solid sounding project and looks like it is being lined up in a manner where it will take advantage of the growth that is ahead of Steem.
I think you are right. The fact that Facebook and YouTube is on the banning/censoring spree means that more are going to be aware of the value that blockchain provides i.e. their post or comments cannot be banned or taken down. Once it is posted to the blockchain, there it remains.