It comes down to exposure and the applications. Ethereum has a lot of eyeballs on it and the apps on there made a lot of noise quickly. Hive doesnt have an equivalent of Maker yet so we are stuck promoting what is so common to us: delegating, dlease, powering up, etc...
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I believe Hive's time will come, we've got to keep building and putting our house in order.
I agree @joetunex. Putting our house in order is a big deal.
Make sure we are ready for the masses when they do arrive.
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