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Ownership of Legoland

Legoland is owned by the LEGO Group, a Danish toy production company, in partnership with Merlin Entertainments, a British entertainment company.
However, in 2019, the LEGO Group's parent company, Kirkbi, acquired a 75% stake in Merlin Entertainments, increasing its control over Legoland and other theme parks.

Parent Companies

Kirkbi, the parent company of the LEGO Group, is a private investment company owned by the Kirk Kristiansen family, who are also the founders of the LEGO Group.

What is the history of the LEGO Group?

The LEGO Group was founded in 1932 by Ole Kirk Christiansen. Key milestones include the introduction of plastic toys (1947), iconic interlocking bricks (1949), and minifigures (1978). The company faced financial difficulties in 1996 but was saved by new management. Today, the LEGO Group is family-owned, headquartered in Denmark, and one of the largest toy manufacturers worldwide.

What are the top 5 largest toy manufacturers in the world by sales?

Top 5 Largest Toy Manufacturers by Sales

The top 5 largest toy manufacturers in the world by sales are:

  • LEGO Group: Known for their iconic interlocking bricks, with sales over $4 billion.
  • Mattel: Manufacturer of Barbie dolls, Hot Wheels, and Fisher-Price toys, with sales over $3.5 billion.
  • Hasbro: Producer of popular brands like Play-Doh, Nerf, and My Little Pony, with sales over $3.3 billion.
  • Bandai Namco: Japanese toy manufacturer behind brands like Tamagotchi and Power Rangers, with sales over $2.5 billion.
  • Mega Bloks: Canadian company known for their construction toys, with sales over $2 billion.

Market Trends

These figures may vary depending on the source and market trends. For the most up-to-date information, you can check the latest reports from market research firms like Euromonitor or Statista.

What are the top destinations in Florida for families with kids?

Florida offers many family-friendly destinations, including Walt Disney World, Universal Orlando, and Legoland. For beach lovers, Clearwater Beach, Sanibel Island, and Destin are great spots with calm waters and outdoor activities. Kennedy Space Center and SeaWorld Orlando are also worth visiting.