Nobody can say for sure the hive project will be around in 10, 20 or 30 years.
As long as one person is running the core software, it will be around.
With over 100 witnesses nodes going now, what are the chances that at least one is going in 10 years? I would say almost certain.
20 or 30 years? A bit more iffy but still something I think fairly reasonable to conclude. We will likely see more witness nodes opening up in the future.
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I also believe that hive is here to stay, but you never know. Nevertheless 12% in the current situation are a big deal :)
As long as HIVE evolves to also be a financial center through HBD, we have a better chance at staying around than with only blogging. People will have a vested interest in keeping the place running.