Comments make "content creation" a lot easier. It is something that many are accustomed to doing on other platforms. Some videos on YouTube have hundreds of comments; granted they are on videos with millions of views.
Thus we know most do not engage but, rather, read or watch.
I am sure that FB has a much better percentage.
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We will probably never reach those type of numbers, but if we continue what we've started, and others follow in the same footsteps, I am sure it will yield great results for everyone.
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