Coinbase Launches Regulated Token Sales Hub
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Coinbase has unveiled an end-to-end token sales platform aimed at reshaping how crypto projects distribute tokens to retail investors, with the first offering featuring Monad from Nov. 17–22.
The new service allows both issuers and investors to participate in a regulated, transparent framework designed to promote fair distribution and long-term liquidity. Coinbase (Nasdaq: COIN) emphasized that it also reopens access for U.S. retail investors to public token sales for the first time since 2018.
Coinbase said the model departs from traditional first-come, first-served sales by introducing a “filling from the bottom” algorithm, which prioritizes smaller token requests and discourages concentration among large buyers. Token allocation is determined after a weeklong request window, and users who hold their tokens for longer periods may earn higher priority in future sales.