X launches market for inactive handles amid push to monetize digital identity
X rolls out a marketplace letting users bid on inactive handles, potentially turning social media usernames into identity investments.
Social media platform X is rolling out a new Handles Marketplace that allows users to bid on inactive usernames, a move that could reshape how digital identity and online branding are valued.
Currently in beta, the marketplace lets users join a waitlist for upcoming handle drop events, request handles through their Premium subscriptions and browse eligible inactive accounts. The company described it as a “solution to redistribute handles that are no longer in use,” available only to paying subscribers.
Ha! I may have a few inactive handles floating around out there. Doubt anyone wants them though.
I might be interested in getting one of the inactives however.
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