It was overmarketed due to the fact that people were running around providing unstructured data. With advancements, we see the ability for databases to handle this.
The companies that succeed in the future will be the ones with data access. There will be the haves and have nots.
I still see a lot of unstructured data which leads to people saying "Data can be misleading". Data can not be misleading, people are misleading and misusing Data.
We need accountability and transparency when it comes to data.