Sort:  
  1. audio and visual content is the easiest to consume as they involve passive consumption. when it comes to written content it is a totally different game as the consumer needs to be actively involved in the process. nuisance.
  1. I am sure you won't give me 3 hours of your time to read my crap, but you could listen or watch it passively while engaging in other tasks and still derive value from it. That cannot happen with written content.

I expect that #threads activities will normalize once the campaign is over. I myself fails to share on Twitter the long-form content that I used to share prior to the campaign.