Those projects that are based upon marketing teams will end up failing because they do not have the development to sustain it.
Hive has a lot going for it since there is a lot of development taking place.
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Yes, at some point the development will start to speak for itself and people will discover HIVE organically. LEO brought a chunk of people. Splinterlands has brought a chunk of people. 3Spk will bring a chunk. ProjectBlank, PodPing, etc. They all continue to add depth and width to the reach of HIVE and it will payoff in a big way down the road.
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