Opportunists are beginning to notice, and take advantage of, Grok’s published chats. On LinkedIn and the forum BlackHatWorld, marketers have discussed intentionally creating and sharing conversations with Grok to increase the prominence and name recognition of their businesses and products in Google search results. (It is unclear how effective these efforts would be.) Satish Kumar, CEO of SEO agency Pyrite Technologies, demonstrated to Forbes how one business had used Grok to manipulate results for a search of companies that will write your PhD dissertation for you.
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