Trial reels are a useful addition for creators, as many of them see their Instagram profile as their business card, which adds a lot of pressure around the content they publish. With this new feature, they can test new content and ensure they are only putting their most polished content on their profile to ensure they don’t lose followers or brand deals.
“Creatives have lots of ideas and one of the worst things that can kill creativity is feeling pressure, or feeling like there’s repercussions for taking chances,” Alexander said. “And we don’t ever want that to feel that way on Instagram. Instagram should be a place where you can take all of your most bold creative chances and be rewarded when they pan out.”