Jipa, Olyn’s CEO and co-founder, told TechCrunch that the company provides filmmakers with the equivalent of a full-blown streaming platform. “We provide all the tech that implies: from DRM, 4K streaming, casting, a full landing page that presents the film in the same way that it might appear on Netflix or Apple TV, plus all the other tools such as geo-targeting, analytics, and audience data. They promote their movie with PR, journalists, bloggers, film critics, etc,” she said, adding that a recommendation from someone you trust carries far more weight than a suggestion by an algorithm on a streaming platform.
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