The update restricted Meta’s ability to track users across the internet — a key mechanism that enables the company to better tailor targeted ads, a major driver of revenue.
Apple’s maneuver is viewed by Meta employees as having ushered in what they call “the Tim Cook recession” — a reference to the Apple chief executive officer.
Over the years, Zuckerberg has been vocal about Apple’s restrictive ecosystem, and recent reports suggest his criticisms are partly aimed at deflecting antitrust scrutiny away from Meta.