The plan will be to drive more business across all of these areas. One focus will be expansion in its newest markets, the U.K. and the U.S., where it has respectively acquired two smaller companies, Hussle and FitReserve. It also wants to continue building the AI assistant, called Genius, which launched earlier this year. Despite the hype around AI, Genius is no AI gimmick, Roesch-Schlanderer said.
“I don’t really have an opinion about the