Disney CEO accidentally reveals how many Disney+ subscribers are on the ad-supported tier
During Disney's earnings report for the fourth financial quarter of 2024 yesterday, a Wall Street Journal analyst asked Iger about Disney+'s growth outlook and pricing strategy.
Disney has just revealed how many people are signed up to the ad-supported tier for Disney+, though the announcement was unintentional. It was company CEO Bob Iger himself who made the gaffe, though he did add – a little too late – that "I don't know if I was supposed to disclose those numbers."
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During Disney's earnings report for the fourth financial quarter of 2024 yesterday, a Wall Street Journal analyst asked Iger about Disney+'s growth outlook and pricing strategy.
Iger revealed that 37% of US-based Disney+ users were signed up to its cheapest, ad-supported tier. Slightly more than the global figure of 30%.
While the CEO didn't reveal exact numbers, there are 56 million Disney+ subscribers in the US. If 37% are on the ad-tier, it means that around 20.7 million have their shows and movies interrupted by ads. With 122.7 million global subscribers and 30% on the ad tier, it means 36.8 million Disney+ customers are saving money at the cost of ad intrusions.
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