California-based Olyn — founded by Ana Maria Jipa, Jeremias Buireo, Kiran Thomas, and Malcolm Wood — allows filmmakers to retain up to 90% of their revenue while giving audiences access to a streaming experience. Instead of films being sold to platforms like Netflix, the model hinges on the marketing budget of the filmmakers themselves, combined with influencers, film critics, and content creators acting as distribution partners by embedding purchase links within their content, blogs, and social channels.
This peer-to-peer approach does away with the platform as a middleman and turns movie distribution into more of an e-commerce-style engagement.