"They are basically building big data centers in the jungle," Clay said, and staffing them with scammers.
Clay also says that absent a big news event that scammers can latch onto, the toll scam fills the void. But he said tax-time scams will soon really ramp up.
What really makes the toll scam effective is that it is cheap and easy for scammers to utilize. They can buy numbers in bulk and send out millions of texts. A handful of people will be persuaded to pay the $3 toll fee to avoid the (fictional) threat of fines or licensing revocation. But Clay says they aren't just interested in the $3; it's your personal information that you'll enter that has far more value.