In an unlikely move, Gianni Infantino president of FIFA (Fédération Internationale de Football Association), announced that his organization is seeking to partner with crypto firms to launch a cryptocurrency dubbed “FIFA coin,” that takes advantage of the organization’s strong global brand, a $170 billion soccer industry, and the sport’s 5 billion fans. Infantino made the announcement on Friday at the White House Crypto Summit after President Donald Trump asked him to say a few words at the beginning of the event.
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