The company has never explained its naming convention, and hasn't emphasized the diversity aspect of its choices, but Nvidia's chip names that highlight women and minority scientists are one of the most visible efforts to honor diversity in the tech industry during a period where diversity, equity and inclusion, or DEI, initiatives are being slashed by the Trump administration.
Rubin discovered a lot of what is known about "dark matter," a form of matter that could make up a quarter of the matter of the universe and which doesn't emit light or radiation, and she advocated for women in science throughout her career.