'Co-pilot' for accountants
Like many other fintechs, Pennylane is embracing artificial intelligence. Waller said the startup is using the technology to help clients automate bookkeeping and free up time for other things like advisory services.
"Because we have a modern tech stack, we're able to embed all kinds of AI, but also GenAI, into the product," Waller told CNBC. "We're really trying to build a 'co-pilot' for the accountant."