Based on traveler reviews, people love it—they describe interacting with the ‘staff’ as fun and rate the hotel overall highly," a spokesperson for Hotels.com told Decrypt. "The hotel has found a memorable way to add a little novelty and delight to the check-in experience, which seems to go over well with guests."
Despite mixed reactions, the rollout of robots in the hospitality industry is accelerating.
A recent report from Research and Markets projects the global hospitality robot market, including check-in, delivery, and cleaning bots, to grow from $648.2 million in 2024 to $2.2 billion by 2030, at a compound annual growth rate of 21.5%.
The surge is driven by post-COVID demand for contactless services, rising labor costs, and greater consumer acceptance of robotic staff.