Olyn secures Beatles biopic for its ‘Shopify for filmmakers’
The recent Brian Epstein biopic “Midas Man,” a film about the manager of The Beatles, debuted not on a platform like Netflix or Amazon, but on a startup that bills itself as “Shopify for filmmakers.” So what, you might ask?
The answer is that the new platform, Olyn, claims to offer a new model for film and video distribution that leans on the power of social referrals to spread “à la carte” streaming content. Although any size of production — from Hollywood blockbuster downwards — can use the platform, the company claims it could be a game changer for the independent film industry, which tends to struggle against the marketing budgets of the bigger movies distributed on mainstream streaming platforms.