Right now, when looking at American households who make at least $150,000 a year, 77% of them subscribe to Amazon Prime. That is up from 70% one year ago.
So far, it seems that Walmart is not stealing away customers from Amazon, but increasingly, Walmart+ is a second service that Americans are paying for alongside Amazon Prime.
Millions of Americans may be returning to in-person activities, but it seems clear that many still enjoy the ease of having everything delivered right t their house.