If Prime Video’s growth pattern continues on track, the service will take over Netflix as the number one streaming service in the UK by 2024.
Meanwhile, Disney+ currently in second place in terms of growth. The service added about 19.3% of all new subscribers, which is around 280,000 new subscribers in the final three months of 2021. Recently, Disney+ has been pushing marketing in the UK to promote the service as more than just kids content, promoting shows like The Walking Dead, and Pam and Tommy.