The new name, Aylo, symbolizes a fresh beginning, reflecting our dedication to being a global leading tech platform that empowers hundreds of thousands of creators to earn a living, that employs innovative employees, and that provides hundreds of millions of users worldwide with safe content. This rebrand not only marks a pivotal moment for our company but also emphasizes our commitment to our employees, the content creator community, and the millions of adult users who visit our sites every day.
The new brand identity will be implemented across all company communications, marketing materials and digital platforms. In March 2023, MindGeek was purchased by ECP.