That lack of communication and the uncertainty of the app's future hasn't stopped TikTok from moving forward with new partnerships.
Marketing firm Meltwater, for example, announced that it joined TikTok's marketing partners program in March. Aditya Jami, Meltwater's tech chief, said that his TikTok contacts seemed to be "in the dark" about the app's future, but they went ahead with the partnership, which will require deep integration between the two companies.
"They are actually going to do more and more things that we can build together and then expose to our customers, so I feel like it's going business as usual," Jami said.