Meta spokesperson Paige Cohen confirmed to The Verge that they launched a Breakthrough Bonus program, in which accepted creators will automatically start earning money through the Content Monetization program — plus up to $5,000 in bonuses to help them “get off the ground” for the first 90 days.
“Over the coming months, we’ll also offer some TikTok creators content deals to help grow their communities on Instagram and Facebook,” Cohen told the outlet.
This isn’t the first time Meta has attempted to poach creators with a bonus incentive, though it wasn’t as successful as they had hoped.