Fortunately for Alphabet, YouTube is still booming, Luria said.
YouTube is "becoming such an important media destination that the momentum there is greater than what you would just see from the advertising growth," said Luria. He noted that some creators have migrated to YouTube amid the TikTok ban.
The uncertainty over TikTok's future in the U.S. has yet to impact advertisers who are still running campaigns on the ByteDance-owned platform, said Kate Scott-Dawkins, the global president of business intelligence of media investment firm GroupM.