Lu and Storey are not just the co-founders of Vsim; they are also a couple and have been working side-by-side for nearly two decades, going back to their days as physics students at Newcastle University.
The pair’s first foray into startup life was a short-lived effort when they were fresh out of their PhD program. That company might have had the right talent and ideas but it came at the wrong time, and maybe the wrong place, too: It was 2007, and there was little money to be raised for startups building simulation technology in Northern England, even from promising PhDs.