Switching gears, Murray then spoke about the potential and concerns around how artificial intelligence will affect publishing.
Beyond the obvious risks associated with IP-based businesses founded on copyright, the publisher is worried about generative AI, which could lead to an explosion of lower-quality content, competing for consumers’ time and attention. Still, Murray said he thinks higher-quality content will ultimately win.
Internally, AI could also help in areas of the business like marketing and selling, and there are already dozens of initiatives across departments at HarperCollins where they’re trying to realize productivity improvements from AI, Murray said.