Many smaller companies developed outside the Northeast and the Midwest where Rockefeller and his associates operated. Oil found at Corsicana, Texas, in the 1890s attracted a remarkable Pennsylvanian, Joseph S. (“Buckskin Joe”) Cullinan, who organized several small companies. He later moved to Spindletop where he became instrumental in the organization of the Texas Company, soon a major competitor of Standard. Henri Deterding, creator of the Royal Dutch-Shell Group in Holland and Great Britain, moved into California in 1912 with his American Gasoline Company (Shell Company of California after 1914).
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