With the uncertainty around TikTok and other ByteDance apps, including CapCut, Lemon8, and Marvel Snap, Bluesky has seen its user base and crossed the 28 million user mark over the weekend.
Other social networks are taking advantage of this situation as well. Elon Musk-owned X also launched a dedicated feed for vertical videos in the U.S, and Meta announced a new video editing app called Edits to rival CapCut.